This a rebranding for Gucci Mane’s record label 1017 Records, featuring new letterheads, cardstock, and various symbols created for use by the corporation. This exists because the 1017 Record corporation has been behind some of the top rappers in the music industry currently. As such, it is vital that they update their public image to accurately represent the powerhouse force that they are. The high contrast black and white 1017 serves as an in your face intro to the brand. A big part of Gucci Mane’s life was selling drugs. According to Gucci Mane the bird represents a brick of cocaine, as it requires covert transport from point A to B. All individuals exposed to the 1017 brand would be interested in these designs, specifically those that recognize the symbolism behind the bird.